
At a recent academic lecture by former iPhone product marketing engineer Bob Borchers, the Cupertino colleague of Steve Jobs fondly reflected on how the late Apple CEO "motivated" the first team that designed and created the revolutionary first generation iPhone.
According to Borchers, Jobs wasn't principally concerned with creating a high-end snazzy mobile device for powering diverse apps. Rather, Jobs wanted to his team to bring to life a device that owners would simply never want to be without.
"What's interesting is that the challenge Steve laid out







